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The same funnel structure works across consumer subscription categories; what changes is what the quiz asks, what the result shows and what the offer promises. These examples show how each category usually maps onto Funeli.

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Fitness and weight loss

Build the result with computed fields (BMI, goal date) and a metric scale or projection chart from the results components.

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Mental wellness and behaviour change

Here the assessment is part of the value: the visitor describes a problem and sees it understood. Branch by problem so each path asks relevant follow-up questions.

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Education and language learning

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Specialised digital health

Cycle and fertility, pelvic floor, cognitive training and condition-specific programmes use the same structure. Keep claims about health outcomes within what your product can support, and keep legal text readable.

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Personalised lifestyle

Travel routes, hobbies and other personalised plans fit too: preferences, available time and intensity become a plan the visitor unlocks.

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One app, many angles

Most apps run several funnels, one per ad angle, sharing a theme. See Design a high-converting funnel.