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Funeli sends funnel conversions to Meta and TikTok so your ad campaigns can optimise for purchases. Each event can go through the browser pixel, the platforms’ server API, or both with a shared event id that the platform counts once.

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Connect a pixel

1

Open Ad pixels

In the project settings, open Ad pixels. Only owners can add or change pixels.
2

Add the pixel and token

Enter the pixel id and the server access token from Meta Events Manager or TikTok Events Manager. The token is stored encrypted and never shown again.
3

Make it the default

Each project has at most one default pixel per platform. Funnels in the project use it unless you choose another pixel or turn tracking off for a funnel in its Settings, Ad pixels section.

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Events

TikTok receives Lead, InitiateCheckout, AddPaymentInfo, Purchase and StartTrial, and its pixel sends PageView. Quiz step views stay in Funeli analytics. A confirmed one-click upsell is sent as its own Purchase of the offer, separate from the main purchase. For each event you can choose where it goes: off, browser, server or both (the default).

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Test events

Use the test action on a connection to check it. With a test event code from Events Manager (Test Events), the platform receives a flagged test event. Saving a test event code on a connection sends all its server events to Test Events until you remove the code.

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Troubleshooting

Check that the funnel is published, that the project has a default pixel for that platform or the funnel selects one, and that tracking is not turned off for the funnel. Then send a test event with a test event code. Server events can take a few minutes to appear, and Meta’s deduplication status lags behind.
With delivery set to both, the browser and server events share an event id, and the platform counts them once. Counting twice usually means another tag on the page sends its own purchase event.
Add the second pixel to the same project and select it in the funnel’s Settings, Ad pixels section. Saved pixels never fire in parallel: each event goes to the default or to the one the funnel selects.