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Every Funeli funnel has a draft that you, your team and your agents edit, and published versions that ad traffic sees. This page explains that cycle from the first draft to a live funnel, and how each stage looks in the editor and with an agent.

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Drafts and revisions

All edits, from the editor or from an agent, go to the funnel’s draft. Each change is validated before it is saved, and each save becomes a revision. To undo, use undo in the editor, restore a revision from History, or ask an agent to restore the previous revision. The draft is never visible to ad traffic. Edit it as much as you like.

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Steps and components

A funnel is a list of steps. The step kind tells Funeli what the step is for: Steps are built from library components. In the editor, add components to a step and set them in the inspector; see Edit funnels in the editor. With an agent, describe the result (“add a testimonial under the question”, “show the yearly plan first”) and it picks the components and their settings.
A paywall needs a plan selector, a checkout button and legal text with the plan terms, including trial and renewal disclosure. Validation reports a paywall that lacks them.

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Themes

Themes live in the project and control colours, fonts and corner radius. A project starts with a set of starter themes for different verticals and moods. Pick one for a funnel, change it, or create your own, in Themes or with an agent.
Changing a theme changes every funnel that uses it right away, live funnels included. Check which funnels use a theme before you change it; agents show this and ask first.
Every theme is checked for text contrast and readable type sizes on a phone, and the check suggests fixes for failing colours.

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Preview a draft

Use the device preview in the editor, or open the funnel’s preview link on your phone. A preview link opens the current draft and works for signed-in members of your Workspace.

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Share a draft

A share link opens the draft for anyone with the link, for example a client without a Funeli account. It lasts 72 hours by default and up to 30 days, includes later edits and never publishes anything. Ask an agent for a share link, and to turn it off when you no longer need it.

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Validate and publish

1

Validate

The editor shows validation warnings in its top bar, and an agent can validate on request. Errors block publishing; warnings, such as long copy or low colour contrast, do not.
2

Review the changes

Check what will change compared with the live version. An agent shows the difference between the draft and the published funnel.
3

Publish

Use Publish in the editor, or ask an agent. Publishing freezes the draft into a new version that visitors see immediately. Because it affects real visitors and payments, agents publish only after you confirm.
A funnel can be published with mock checkout or with a Paddle Sandbox connection; in both cases nobody is charged. Connect a Production payment account before you send real traffic; see Accept payments with Paddle.

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After publishing

Open Analytics for step drop-offs, paywall to checkout rate, payment success and declines, and results per traffic source or ad creative, or ask an agent to analyse them. Compare versions to see the effect of a change, and use experiments to test bigger changes.