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Funeli records every step view, answer and checkout event of your funnels from the first visit, so you can see where visitors drop off and what each funnel earns. Analytics is available in the admin and to AI agents.

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The overview

Open Analytics in the sidebar for all funnels of the current project over a date range: Visitors, Purchases, CR (visitor to purchase), Revenue, ARPPU, ARPU and the number of funnels with traffic. See Funnel metrics for definitions, plus a row per funnel.

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One funnel

Open a funnel’s analytics from the overview or from the funnel’s menu. It shows:
  • Step drop-off: how many visitors reached each step and where they left.
  • Checkout funnel: reached paywall, checkout opened, payment form loaded, payment details entered, payment submitted and purchase.
  • Rates: paywall to checkout, paywall to purchase, checkout to purchase and completed funnel, plus revenue per purchase and purchases per day.
  • Group by: split the numbers by traffic source (UTM parameters) or by experiment variant, for example to compare ad creatives.
Each publish creates a new version. Filter by version to compare a funnel before and after a change.
To ask an agent, try “where do visitors drop off in the pilates funnel this week, and how does TikTok traffic compare with Meta?”. Agents read the same numbers through the analytics tools.

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Send events to your analytics

Owners can connect Amplitude, Mixpanel or AppsFlyer per project in the project settings under Analytics. Credentials are entered only in the admin and stored encrypted; each integration receives only the events of its project’s funnels.

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Ad platforms

Purchases and other conversions also go to Meta and TikTok when the project has ad pixels. See Track conversions with Meta and TikTok.