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A Funeli experiment splits the traffic of a live funnel between two or more variants, each a published funnel of the same project. The ad link stays the same: visitors who open the original funnel are assigned to a variant.

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Set up an experiment

1

Make the variant

Duplicate the live funnel and change what you want to test: a price, a headline, the order of steps. Publish the copy.
2

Create the experiment

Open the original funnel’s menu (⋯) and choose Experiments. Name the experiment, write the hypothesis and add the variants: the original and the copy, each with a variant id. Starting an experiment splits real traffic.
3

Check a variant

Open the original funnel’s link with ?variant=<variant id> to see a specific variant.

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Read the result

For each variant the experiment shows Conversion, Revenue / visitor and the Chance better than the original. Decide on revenue per visitor rather than conversion alone, and give the experiment enough traffic before you pick a winner; an early lead often disappears.

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Finish

Stop the experiment and choose the winner. Copy winner into the host draft copies the winning variant into the original funnel’s draft; review it and publish. You can also ask an AI agent to set up, read and stop experiments; it asks before it splits traffic.