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An upsell is an extra offer shown right after the subscription purchase, such as a coaching pack or a meal plan. Because the buyer has just paid, Funeli can charge the upsell in one click, without asking for card details again.

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Set up an upsell

1

Create the offer

In the editor’s Pricing tab, add an Upsell offer with its title and price. With Paddle, the offer is linked to a one-off price in your Paddle catalog, either an existing one or one Funeli creates.
2

Add the upsell step

Add a step of kind Upsell after the purchase and put an upsell offer component on it that points to the offer. The price label comes from the offer.
3

Publish

The publish dialog lists any Paddle prices the release will create.
Each upsell is charged at exactly the price linked in Paddle. Funeli re-reads that price before every charge and at publish, so an archived or changed price fails clearly instead of charging the wrong amount.

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Measure

Upsell purchases count as their own purchases in analytics, and Meta and TikTok receive a separate Purchase for each confirmed upsell, so they never merge with the main purchase.