| Term | Meaning |
|---|---|
| Answer | A value a visitor gave, saved under a field name such as goal. Rules, visibility, computed fields and copy variables read answers. |
| App handoff | Taking a buyer into your mobile app with access granted through RevenueCat or Adapty. |
| Component | A building block of a step, such as a heading, a question or a plan selector, configured by its settings. |
| Computed field | A value calculated from answers, such as a BMI or a goal date. |
| Connection | Saved credentials for an outside service, such as a Paddle account, a Meta pixel or an Amplitude project, owned by a project. |
| Draft | The editable state of a funnel. Visitors never see it. |
| Exit offer | A second paywall shown once when a visitor closes checkout or goes back from the main paywall. |
| Experiment | A split of a live funnel’s traffic between published variants. |
| Funnel | A sequence of steps from the first question to the app, with its plans, payment and tracking settings. |
| Hook | A call from a step to your HTTPS backend whose response is saved into answers. |
| MCP | Model Context Protocol, the standard through which AI agents such as Claude and ChatGPT use Funeli. |
| Mock checkout | A checkout that never charges, used until a payment provider is connected. |
| Offer | A one-off product sold as an upsell after the purchase. |
| Plan | A subscription option on a paywall, with its price, trial and billing period. |
| Preview link | A link to the draft for signed-in members of your Workspace. |
| Project | One app you promote, with its own funnels, themes, domains, pixels, payments, analytics and handoff. |
| Publish | Freezing the draft into a new version that visitors see. |
| Revision | A saved change to the draft. Any revision can be restored. |
| Rule | A condition on a step that sends the visitor to another step. |
| Share link | A time-limited link to the draft for people without a Funeli account. |
| Step | One screen of a funnel, with a kind such as question, paywall, success or upsell. |
| Theme | Colours, fonts, corner radius and type scale shared by the funnels of a project. |
| Version | A published, immutable copy of a funnel. Analytics can be filtered by version. |
| Web handoff | Sending a buyer to your web app with a token your backend exchanges for the verified purchase. |
| Workspace | Your team in Funeli: members, roles and projects. |
Help
Funeli glossary: Workspace, project, funnel, step and more
Definitions of the terms used across Funeli and its documentation, from Workspace and project to draft, revision, version, theme, connection and handoff.
The terms used across Funeli, in alphabetical order.