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Ad pixels, analytics integrations and handing a paying visitor over to your app. Agents call these tools for you; this page lists what each one does and the parameters it takes.

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set_tracking

Set tracking. Changes the draft or settings; live funnels change only after publishing. Choose where this funnel’s Meta/TikTok events go. By default a funnel inherits its project’s default connection for each platform (see get_account_settings adConnections), so you only call this to deviate: {“meta”:{“connectionId”:“adconn_…”}} uses another connection (pixel + server token), {“tiktok”:{“enabled”:false}} turns a platform off for this funnel, {“meta”:{“delivery”:{“purchase”:“server”}}} overrides how events travel (off | browser | server | both; layered over the connection mapping), null removes the setting so the funnel inherits again. Mapped events go to the browser pixel and the server API with a shared event id. Takes effect after publish; list_conversions shows where each platform actually goes (effectiveTracking).

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list_project_ad_connections

List project ad connections. Read-only. List the Meta/TikTok connections and defaults of one project, without tokens or Test Event Codes. Funnels inherit only their own project defaults. Get project ids from list_projects.

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update_ad_connection

Update ad connection. Changes what live visitors see or pay, or removes data. Agents confirm with you first. Configure a Meta/TikTok ad connection (ids from list_project_ad_connections): rename it, make it the project default of its platform (funnels without their own setting inherit it; isDefault:false clears it), or replace its delivery mapping: a conversion event (email_submit, checkout_open, payment_info_complete, purchase, trial_start) to off | browser | server | both; unlisted events use both. Pixel ids and tokens are entered in the admin UI, never here. testEventCode is the persistent Workspace Test Event Code for server-side CAPI / Events API delivery only; pass null to disable Test Events mode. It applies identically to Meta and TikTok and is never exposed to browser pixels.

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remove_ad_connection

Remove ad connection. Changes what live visitors see or pay, or removes data. Agents confirm with you first. Remove an ad connection from its project. Explicit draft/published funnel bindings must be changed first; inherited funnels stop sending to this default until another is selected.

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test_ad_connection

Test ad connection. Changes the draft or settings; live funnels change only after publishing. Test a saved Meta/TikTok ad connection. Meta: reads the pixel with the access token (read-only). TikTok has no read-only token check, so it stays pending without a one-off or saved project Test Event Code. Omit testEventCode to reuse the saved code; providing it sends one test without changing the saved setting. Browser Pixel testing is separate in TikTok Events Manager using the funnel URL / QR flow. With testEventCode (the “Test Event Code” from Events Manager > Test Events) a test event is sent to the platform and shows up only on that tab, never as a conversion. Returns status, per-check results, lastCheckedAt and lastError; never the token.

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update_analytics_connection

Update analytics connection. Changes what live visitors see or pay, or removes data. Agents confirm with you first. Update non-secret settings of a project’s Amplitude, Mixpanel or AppsFlyer connection or pause/resume its delivery. Creating one or rotating its credential is UI-only.

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set_app_handoff

Set app handoff. Changes the draft or settings; live funnels change only after publishing. Configure the purchase-backed web-to-app Magic Link for this funnel. RevenueCat/Adapty secrets and app/store URLs are connected by a human in Workspace > App and are never entered through MCP. provider chooses RevenueCat or Adapty; planEntitlements replaces the whole plan mapping and maps each plan to that provider’s entitlement/access-level id and duration. passFields is an allowlist of funnel answer keys returned to the app only after token redemption; values never appear in the URL. Changes are draft-only until publish.

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update_app_connection

Update app connection. Changes what live visitors see or pay, or removes data. Agents confirm with you first. Update non-secret settings of an existing RevenueCat/Adapty app-handoff connection or pause/resume it. Configure AppsFlyer OneLink for token-preserving first-install routing. Creating a connection or rotating its secret API key remains UI-only.

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remove_app_connection

Remove app connection. Changes what live visitors see or pay, or removes data. Agents confirm with you first. Disconnect an existing RevenueCat/Adapty app-handoff connection without exposing its secret. Funnels configured for that provider stop creating usable handoff links.

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set_project_web_handoff

Set project web handoff. Changes what live visitors see or pay, or removes data. Agents confirm with you first. Set a project’s web app: where a verified purchase continues on the web (and its server delivery). Same shape as set_web_redirect’s webRedirect; null removes it. Funnels with no web redirect of their own inherit it live; confirm first.