> ## Documentation Index
> Fetch the complete documentation index at: https://docs.funeli.top/llms.txt
> Use this file to discover all available pages before exploring further.

# Measure funnel performance with Funeli analytics

> Read visitors, purchases, revenue, step drop-offs and checkout conversion in Funeli, compare traffic sources and versions, and send events to Amplitude or Mixpanel.

Funeli records every step view, answer and checkout event of your funnels from the first visit, so you can see where visitors drop off and what each funnel earns. Analytics is available in the admin and to AI agents.

## The overview

Open **Analytics** in the sidebar for all funnels of the current project over a date range: **Visitors**, **Purchases**, **CR** (visitor to purchase), **Revenue**, **ARPPU**, **ARPU** and the number of funnels with traffic. See [Funnel metrics](https://docs.funeli.top/concepts/metrics.md) for definitions, plus a row per funnel.

## One funnel

Open a funnel's analytics from the overview or from the funnel's menu. It shows:

* **Step drop-off**: how many visitors reached each step and where they left.
* **Checkout funnel**: reached paywall, checkout opened, payment form loaded, payment details entered, payment submitted and purchase.
* **Rates**: paywall to checkout, paywall to purchase, checkout to purchase and completed funnel, plus revenue per purchase and purchases per day.
* **Group by**: split the numbers by traffic source (UTM parameters) or by experiment variant, for example to compare ad creatives.

Each publish creates a new version. Filter by version to compare a funnel before and after a change.

> [!TIP]
>
> To ask an agent, try "where do visitors drop off in the pilates funnel this week, and how does TikTok traffic compare with Meta?". Agents read the same numbers through the analytics tools.

## Send events to your analytics

Owners can connect **Amplitude**, **Mixpanel** or **AppsFlyer** per project in the project settings under **Analytics**. Credentials are entered only in the admin and stored encrypted; each integration receives only the events of its project's funnels.

## Ad platforms

Purchases and other conversions also go to Meta and TikTok when the project has ad pixels. See [Track conversions with Meta and TikTok](https://docs.funeli.top/guides/ad-pixels.md).


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